Daniel joined ?What If! in 2004 having previously worked in food retail.
Since then he was worked in branding, new product development, and more recently on cultural change, helping organisations engage employees and embed a culture of innovation.

He has worked across many industries with clients ranging from AstraZeneca to Vodafone, with E.ON, HSBC, Nissan, PepsiCo and Unilever in between.

A keen traveller, Daniel has also worked in Greece, China, Thailand, Switzerland, Sweden, the US and Canada.