Ara is the first born and bred New Yorker hired at ?What If! USA - and is proud of it! Before joining ?What If! in 2005, Ara worked for 7 years in the land of advertising, providing strategic leadership for clients such as Maxwell House, Lipton, Crystal Light, Post Cereals, and Dixie during her time at global agencies Ogilvy & Mather and DDB. She came across ?What If! while working on a brand positioning project, and was so impressed, she knew she wanted to be part of it.

In her 3½ years as an Inventor, she has worked on innovative solutions for all kinds of businesses - from creating new medications for schizophrenics, to developing brand positioning for Vaseline, Heineken and Slimfast, and generating new product ideas for brands like Dove, WeightWatchers, Marriott, and Hellmann's. And that's just a short list of the many projects she's done!

When she's not in the office, Ara enjoys playing with her miniature schnauzer, Buddy, and cooking in her Manhattan apartment. She dreams of the day when she'll have a kitchen that's bigger than 3'x3' so she can master her culinary skills.