Atif joined ?What If! in Summer 2005 as an Inventor. Atif graduated in Modern Languages and Social & Political Sciences from Clare College, Cambridge in 1998 - and subsequently spent a year in Japan teaching English. After 4 years in Unilever (working on Pot Noodle and Peperami), Atif spent time working on Smirnoff Ice at Diageo, and was last Marketing Controller on the Cadbury Biscuit portfolio. During his career he has worked on launching new variants, NPD strategy, developing new campaigns, and repositioning brands. He sharpens his facilitation/inspiration skills each year as Assistant Director of the Brent Eton Summer School where he leads a team of spunky, talented young assistants in making sure 50 students from Brent leave the summer school with a fundamentally changed view of their own abilities. Since joining ?What If! Atif has worked with Astra Zeneca, Cadbury, Pepsico, and Unilever. He's addicted to music...