Dan joined ?What If! in 2000 after he'd worked with us as a client and thought "Hmm...that looks like fun". He grew up in P&G and Sara Lee working on brands like Radox, Matey, Pantene and Olay and joined ?What If! to further pursue his passion for ideas and innovation. He has since worked on everything from diesel to spot creams to gas to phones to crisps.

Dan is now leading our Shanghai adventure and struggling to learn as much Mandarin as he can.