Carol joined ?What If! as an Inventor in 2004. Her previous experience is with marketing consultancies and advertising agencies in London and New York where she worked on a range of global financial services, technology, and business brands. She has a Master’s degree in Political and Economic Development from Columbia University and has tackled projects as diverse as how to differentiate Peru to how to market Ghanaian handicrafts. She’s a native Texan but has lived, worked and travelled extensively in Asia, Europe and Latin America.