LatestJohn Lewis Foodhall
March 2009
When the John Lewis Partnership decided to open a new Food Hall concept in their flagship Oxford Street store, they asked ?What If! to help them develop an inspirational format, offering the very best of Waitrose's produce supported by John Lewis' expert customer care.
This week they announced their plans for the second iteration of John Lewis Foodhall for Oxford Street and Bluewater, both of which will be further enhanced by an in-store wine bar - part of ?What If!'s original recommendation.
Video footage here
Read the case study here
"?What If! were the obvious choice because they're such great collaborators. It's vital for me to work in partnership with creative agencies, and with ?What If! you are always deeply immersed in both the insights and ideas you generate together to delight your customer." Diana Hunter, Head of Merchandising, Waitrose
News & Events - 2009
