LatestElectrolux Case Story
Breaking Through A Cluttered Retail Environment With Commercial Impact
Appliance manufacturer Electrolux had been in China for over ten years. Their existing in-store presence was cluttered, undifferentiated and not based on any shopper insight. Electrolux wanted to increase in-store productivity by improving attractiveness and increasing consumers' brand preference. However, they had a limited budget to achieve these objectives.
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"Working closely together with ?What If!, we got innovative ideas that had a strong impact on the consumer. These practical, actionable ideas measurably transformed our business results in just a few months. I was really impressed with what they
helped us do. The experience was inspirational for our team and has had a lasting impact on the way we work together."
Kim Lindqvist, Marketing Director, Electrolux China
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