LatestFoster’s with in can scuba
We worked with Scottish & Newcastle to find the consumer-exciting proposition for their great tasting canned lager innovation - Fosters with in-can Scuba
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"?What If!'s involvement turned this project around. We knew we had a great product but were nowhere near an appealing consumer proposition and without that we couldn't move forward. ?What If! took us to places we hadn't looked and these places held the key for unlocking our challenge. We are really excited about the launch and believe this could revolutionise the canned lager market."
Natalie Clearie - Brand Manager Foster's
More info on Foster's click here
News & Events - 2008
