LatestWe are thrilled to announce Tim Pethick as incoming MD of ?What If! Australia.
Press Release
WHAT IF TIM PETHICK MAKES HIS NEXT MOVE
Renowned Australian entrepreneur, Tim Pethick has been appointed Australian Managing Director of ?What If!, the world's largest independent innovation company.
With the huge success of Nudie Juices behind him, Tim was a natural choice for the ?What If! global board having demonstrated his brand creation and innovative lateral thinking processes.
"Tim has an uncanny ability to sort through the clutter in crowded markets and find the secret to innovation and inspiration", says Gordon Peterson, outgoing Managing Director of ?What If! who returns to the UK shortly.
Recently labelled one of Australia's top fifty entrepreneurs by Dynamic Small Business magazine, Pethick took the Nudie Brand to iconic status within two years where it was voted one of the top ten brands in the AsiaPac region by BrandChannel.
"With Tim at the helm, ?What If!'s Australian arm will continue to breakthrough convention and assist organisations in this country to find creative solutions, improve culture, banish staleness and recapture the inventive spirit imbued in Australian companies" says Peterson.
"?What If! commenced operations in Australia in 2001 and since that time has grown to a team of 25. In the last five years, ?What If! projects have created over $10 billion of revenue for clients globally.
"?What If! has 15 years of practical knowledge in delivering innovation for some of the world's biggest organisations and uses its expertise to help shape innovation agendas.
"We are experts in delivering new products, new brands, new market ready businesses and new customer experiences for our clients.
"We help businesses grow their innovation capability. We run innovation training developing programmes that build and sustain innovation capability across business. Our Top Dog programmes also offer real time, reality based learning experiences."
Media interviews with Tim Pethick: Drew Lambert at Markson Sparks Publicity on 02-9775-7080 or 0425 200 606 or drew@marksonsparkspr.com
Any ?What If! media enquiries email Sejal Parekh or call +44 (0)7971 201 296
News & Events - 2007
