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The Little Big Food Company

The Opportunity

  • To create a high quality, innovative frozen foods business providing branded and own-brand products to the UK’s major supermarkets

The Process

  • The business concept was a joint development between the ?What If! Ventures Team and Tony Risso Gill, ex-MD of Ross Young/Heinz Frozen Pizza Division
  • Launch funding came through a major ?What If! client with subsequent funding from an experienced food entrepreneur

The Solution

  • The Little Big Food Company is now a nine-person brand/sales/product development operation based in Beverly, East Yorkshire
  • The business has developed strong relationships with Waitrose, Asda, Sainsbury’s, Morrisons, Somerfield and Tesco
  • The business represents nine major European manufacturing businesses in the UK, developing new and innovative frozen food products under the Little Big brand as well as own-brands

The Results

  • After three years focussed on organic food, the business has expanded into other frozen sectors and is profitable and growing at +50% year on year

“Little Big has been a big adventure and very hard work. ?What If! have been a supportive partner during the early development of the consumer and business concept and providing consistent financial and practical support over the last 5 years.”
Tony Risso Gill, MD The Little Big Food Company

“Little Big took a little time to find it’s feet. However thanks to a strong entrepreneur capable of re-assessing and developing the business we now have a strong, growing, profitable business with good potential.”
Dave Allan, Founding Partner and Ventures Leader ?What If!