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Building Innovation Capability - Training

The Innovation Learning Team at ?What If! deliver speeches and training courses aimed at increasing innovation skills

Since 1994 the team has trained over 8,000 people in using the skills and techniques that ?What If! have been applying successfully to real-life innovation projects for clients. We only preach what we practise, no complex text-book models here but simple, straightforward, practical learnings that are grounded in experience.

All the programmes are very experiential and interactive. They are based upon what works in the real-world of innovation. They apply to everyone, as creativity can be applied to every aspect of working life. Last and by no means least the programmes are fun – because people learn more when they’re enjoying themselves.

Our Innovation Learning Programmes include:

  • Speeches
    • Raising enthusiasm and awareness around creativity and innovation. Sharing learnings on creativity, creative behaviour and creative state
  • Foundation Training
    • Productive Creativity. 2.5 days
      The skills and understanding which fire enthusiasm for personal creativity and innovation
    • Touch. 3.5 days
      Gaining and using insight for any project, new product development activity, positioning or otherwise
    • Customer Experience Training (3.5 days)
      Generating fresh insights and ideas by observing your business through your customers' eyes.
  • Advanced Training
    • Practitioners. 5 days
      Taking people from foundation level to creative mastery. Delegates need to have already completed a foundation course
  • Leadership Training
    • Innovation Launch Pad. 3 days
      A combination of Productive Creativity and Touch but designed specifically for Leaders. Gives leaders an appreciation for innovation, not so that they can facilitate it themselves but so they have the skills and behaviours to reinforce the process and support others in it.
    • Leading for Creative Culture. 3 days
      A mini-Practitioners’ designed for Leaders. It's a complete immersion in all aspects of creativity that helps leaders to understand the enormous impact they can have on innovation. Leading for Creative Culture sets leaders up as the crucial role-models for innovation. They’ll be at least as good as champions when interacting and communicating with others around innovation.
  • Tailor-made
    We are happy to tailor courses to the individual needs of clients. The courses outlined in the above brochure represent our best-selling and recommended structures and most clients find this to be the most cost effective service level. Courses can, however, be structured from our extensive library of modular materials, written to order or a combination of both. Delivery times and costs vary and are available on application.

Insight Training. Creativity Training. Innovation Mastery. Tailor Made Programmes