?What If!

?WHAT IF! RIGHT NOW

Helping a worldwide hotel consortium drive preference as a venue for small meetings
Atlanta, GA
Pausing to assess how deeply innovation has become embedded in the culture of a major pharmaceutical client and unear...
Paris, France
Working with a global consumer product goods company to win over Hispanic shoppers
New York, NY
Designing, planning, and executing a kickoff for a huge health care provider’s conference, helping the organization g...
San Francisco, CA
Partnering with a major telecom provider to define how to build customer loyalty for life
Chicago, IL
Working with the blind to make the Web site of a leading bank more accessible.
London, UK
Building a five-year innovation pipeline for a global soft drinks brand.
Riyadh, Saudi Arabia
Working with a leading European soft drinks company to develop and leverage their existing insights to create disrupt...
Berlin, Germany
Working with a global furniture giant’s China Retail leadership team co-creating workshops to revolutionise their sal...
Shanghai, China

?WHAT IF! by NUMBERS We've worked in 40 countries.

?What If! partners with the world’s most successful, forward-looking companies—businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin—to galvanize innovation and deliver impact. Our 300 inventors work across the Americas, Europe, and Asia.