?What If!

?WHAT IF! RIGHT NOW

Sharing innovation principles and insights to guide how a home design and manufacturing company can achieve growth in...
Indianapolis, IN
Identifying where a global Italian food company can innovate for growth beyond classic pasta—and finding inspiration ...
New York, NY
Becoming students of American history to help a global brewer launch a new brand (and a new category) that will reviv...
Chicago, IL
Hanging out with some amazing women around the world to better understand and innovate around moms’ needs when it com...
Jakarta, Indonesia
Rolling our sleeves up with top creative executives of a world-class entertainment company to embed a new approach to...
Orlando, Florida
Profiling and recruiting innovation champions for a regional bank.
Moscow, Russia
Coaching the leaders of a global beverage company on the development of their innovation culture across Asia market.
Bangalore, India
Working with a global furniture giant’s China Retail leadership team co-creating workshops to revolutionise their sal...
Shanghai, China
Working with an FMCG giant to insert innovation into the brand planning process for their APAC markets.
Melbourne, Australia

?WHAT IF! by NUMBERS We've worked in 40 countries.

?What If! partners with the world’s most successful, forward-looking companies—businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin—to galvanize innovation and deliver impact. Our 250 inventors work across the Americas, Europe, and Asia.