Unlocking the promise of innovation.

?WHAT IF! RIGHT NOW

  • Investigating ways for a global food and beverage company to generate strong returns in Russia through organic growth...

    Moscow, Russia
  • Continuing our partnership with an international beverage company, helping it connect with urban creative millenials ...

    Stockholm, Sweden
  • Riding the next wave of men’s luxury with a high-end menswear label now adapting to an increasingly sophisticated mar...

    Tokyo, Japan
  • TopDog is an immersive experience for senior leaders from a mix of companies and countries who share a common mission...

    New York, NY
  • Redesigning a global spirits company’s leadership summit to keep the momentum going around its innovation journey

    Sao Paulo, Brazil
  • Helping a worldwide hotel consortium drive preference as a venue for small meetings

    Atlanta, GA
  • Partnering with a major telecom provider to define how to build customer loyalty for life

    Chicago, IL
?WHAT IF! by NUMBERS We've worked in 40 countries.
?What If! partners with the world’s most successful, forward-looking companies—businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin—to galvanize innovation and deliver impact. Our 300 inventors work across the Americas, Europe, and Asia.

?WHAT IF! ON TWITTER

CMOs at the 10 Annual @Forbes CMO Summit were asked: What's your innovation agenda? [video] http://t.co/sC0FSs3CRW

2 days ago @WHATIFGLOBAL

Off the Cuff

FIVE CLIENT QUESTIONS, ANSWERED

Companies are eager to build their in-house innovation capability, but often have serious concern...

Books

THE SCIENCE OF SERENDIPITY

Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole provin...